Which is where ShiftKey (which is about to change its name to Kinecta Corporation) enters the equation. Founded less than a year ago in San Francisco, this start-up is targeting Internet and intranet sites that serve or syndicate digital content (including news, financial, tabular, and digital images as well as other forms of information). What makes ShiftKey/Kinecta a dynamic player in the content management market are two programs: a $25,000 per server-based application called Kinecta Interact Server, and Kinecta Interact Subscriber, a set of tools that let content providers manage and adapt digital content to their own requirements. Both offerings are based on Java and incorporate XML and the emerging Information Content Exchange (ICE) standard, which facilitates content syndication.
Among the features that differentiate Kinecta from other content management plays (including Vignette’s) is the combination of its server speed (in tests, the Interact Server has been able to service 400 simultaneous feeds in under .59 second) and the flexibility of its Interact Subscriber package, which lets users customize digital content according to their unique needs.
Kinecta’s management team gets content. The company’s founders include Reuters veteran David Mathison, browser design pioneer Arthur Do, and Adam Souzis, who previously had been a software lead engineer at NetObjects. Its backers include Fidelity, Canaan Partners (which is emerging as one of the major VC players in the content arena), and iMinds Ventures. So far, Kinecta has raised $12 million in two rounds and has deals with Reuters, TheStreet.com, Motorola, and others. In mid February, this company is changing its name to Kinecta.
Posted with permission from DEMO Letter. Copyright 2000, all rights reserved.
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