Report: May 2000
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| Content Hypersyndication |
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As the Web multiplies consumer access points, hypersyndication delivers what consumers want -- personalized, congruent bundles of content, commerce, services, and applications. |
| by
Daniel P. O'Brien
with Chris Charron,
Jason Sorley,
Amy Dash
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A typical media firm will have 69 deals in 2003.By 2003, access partnerships will outnumber all others.
The Net makes everyone a content distributor.Hypersyndicators alter provider/distributor relationships.
Media firms should set their content free.AOL and Yahoo! should hypersyndicate offerings.
"KnowledgeMarts" will peddle personal portals.Hypersyndicators will be the Nielsen of the Net.
Figure 1. Access And Traffic Dominate Content Companies' Plans
Figure 2. Content Providers And Portals Cut Complex Deals
Figure 3. Media Firms Approach Access Deals With Enthusiasm And Caution
Figure 4. Content-Marketer Deals Are Relatively Small But Popular
Figure 5. Syndicators Offer Highest Rate Of Performance-Based Deals
Figure 6. Nonmedia Companies Are New Brokers Of Consumer Attention
Figure 7. Hypersyndicators Match Provider Resources To Distributor Needs
Figure 8. Syndicators Concentrate On Service More Than Product Or Audience
Figure 9. Hypothetical Deals' Leverage Depends On Uniqueness And Scale
Research SummaryCompanies Interviewed For This ReportRelated Research
Fill 'er up with premium content?Content is still king . . . but only when it's King Regis.So tell us, who won the 2004 award for Best Virtual Actor?It takes a ville.com to raise a bundle
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