Report: January 2001
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| Managing Content Hypergrowth |
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A tidal wave of content will soon hit click-and-mortar sites. To succeed, firms need the right mix of best-of-breed tools, open standards, and improved processes. |
| by
John P. Dalton
with Harley Manning,
Katharine M. Gardiner
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Online content grows like wildfire.Software solutions help sites cope -- but underwhelm.
Sophisticated workflow and storage provide the foundation for effective content management solutions.Tagging saves content from getting lost in the crowd.
Prepare for change by developing Java and XML skills.Hire integrators with product-specific experience.
Software ecosystems will drive market evolution.Testing will become central to asset management.
Figure 1. Firms Predict Site Volume Will Continue To Grow
Figure 2. Immature Products Characterize The Marketplace
Figure 3. The Elements Of Content Hypergrowth
Figure 4. Enhance Core Content Management With Third-Party Tools
Figure 5. Basic Costs Of Content Management
Companies Interviewed For This ReportRelated Research
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